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Senior Product Marketing Manager

Red Canary

Aug 23

Who We Are
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise are preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security. If our mission resonates with you, let’s talk!  

What We Believe In
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless

Challenges You Will Solve
As a Senior Product Marketing Manager at Red Canary you will conduct market research and develop strategic marketing content (targeted messaging, use cases, sales enablement programs) to enable our successful go-to-market execution. In doing so, you will work within marketing and cross-functionally with sales, product management, and executive leadership.

What You'll Do

    • Research and analyze market trends, collect and distill feedback from analysts, customers, partner, stakeholders and other teams to shape our positioning and product messaging. 
    • Work with senior management and product management to create product plans and roadmaps.
    • Work with Sales to create enablement programs and develop the associated sales tools including sales presentations and datasheets, competitive analysis, battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies. 
    • Work with sales, marketing, and enablement to develop a deep understanding of customers including the buyer’s journey and personas, and serve as a voice of the customer internally to inform go-to-market and product investments.
    • Work with product management as the lead program manager for product launches including developing launch briefs and core product messaging, coordinating internal sales and partner training and education, and support corporate and field marketing in the development of marketing programs that drive demand.
    • Work with product management and executive leadership to define and execute the analyst program (identify all analysts Red Canary should be engaged with, develop briefing materials, conduct briefings with analysts, identify analyst information that is useful for product management, marketing, sales and leadership).
    • Contribute to the go-to-market strategy and work within the marketing team to enable GTM Plays and marketing programs.
    • Develop content for customer-facing materials to enable marketing programs such as data sheets, customer emails, training, videos, webinars, knowledge articles, blog posts, and case studies to clearly communicate success stories and best practices.
    • Drive marketing with strategic partners to further the partnership, enable seller collaboration and maximize bookings.
    • Devise a sustainable internal product training program, content plan, inclusion in release cycle, execution, and delivery.

What You'll Bring

    • 7+ years of experience as a B2B product marketing professional.
    • 3+ years in B2B information security; managed detection and response, endpoint detection and response, and/or security operations 
    • Skilled at balancing technical terminology with business acumen. 
    • Experienced in working across marketing, sales, and product management teams to achieve shared revenue goals.
    • Demonstrated customer knowledge and solid execution of competitive marketing strategies.
    • A leader and a mentor at heart, someone with the desire to help others grow in their career.
Targeted base salary range: $150,000 - $175,000 + bonus eligibility and equity depending on experience.

Why Red Canary?
Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary: 

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.