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Regional Marketing Manager - East

Cyber Ark

Dec 23

About CyberArk: 

 
CyberArk (NASDAQ: CYBRis the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArkLinkedIn or Facebook. 

 

 Job Description: 

CyberArk is seeking a Regional Marketing Manager to join our growing Americas team! In this role, you will be working closely with the Global Demand Center to align AMS regional engagements to marketing campaigns and messaging to ensure continued success in new business development and customer expansion. You will also be responsible for working with East Focus Partners to develop, execute and measure high quality, cost effective joint lead generation programs. Reporting to the Director of Americas Marketing, the ideal candidate is well-versed in thoughtful customer engagement approaches, has great attention to detail with a strong passion for creative execution, numbers and data.

 

Success in this role will require an analytical mindset, creative demand generation skills, and project management expertise. It also necessitates a proven ability to work with sales, partners and marketing peers across the organization.

 

Responsibilities:

  • Develop engagement marketing programs lined up to business units/strategic campaigns that build pipeline for enterprise prospects, customers and target accounts
  • Build strong relationships with sales and Focus Partners to gain market insights and ensure alignment of marketing investments to top business priorities
  • Identify, manage, coordinate resources and measure effectiveness of onsite and digital events (CyberArk and industry)
  • Work with counterparts in Inside Sales to optimize quantity/quality targets for nurtured leads and ensure effective, timely follow up
  • Support the development and expansion of our indirect sales channels with effective channel-ready lead programs and strong relationships with counterparts at top tier partners
  • Work efficiently with contracted marketing fulfillment house to ensure timely shipments of event collateral to all regional engagement activities

 

Requirements:

  • Bachelor’s degree required, marketing or business related degree a plus
  • 4+ years of combined marketing experience, primarily focused on lead generation and event management
  • 2+ years of experience managing demand generation, marketing engagement development and execution
  • 2+ years of experience marketing with channel partners
  • Professional B2B marketing experience leading demand generation programs preferably in the information security space
  • Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com.
  • Data driven and familiar with marketing metrics
  • Excellent oral and written communication a must
  • Willingness to travel, averaging 20% of time

 

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

  

COVID-19 vaccination is a condition of employment at CyberArk, subject to reasonable accommodation where required by law. 

  

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk’s recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk’s property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.