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Partner Marketing Manager, Global SI

Cyber Ark

Jan 14

About CyberArk:  

 
CyberArk
(NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.  

  

Job Description: 

CyberArk is seeking a Partner Marketing Manager located in either the US or EMEAIn this role, you will work closely with the global channel sales team to manage marketing engagement and demand generation activities with global system integrators and advisories Reporting to the Director of Global Partner Marketing, the ideal candidate brings direct experience developing and executing strategic marketing plans with partners such as PwC, Deloitte, KPMG, Accenture, Atos, Wipro and others.  

  

Success in this role will require a strategic mindset, demand generation creativity, project management expertise, and detailed communication skillsIn addition, this role must show a proven ability to work with sales, channelmarketing peers and other functional areas across the organization and various time zones. 

 

Responsibilities: 

  • Develop and manage the marketing strategy for global system integrators/advisories to drive continued success in new business development and customer expansion 
  • Align marketing plans with corporate go-to-market strategy and priorities 
  • Work very closely with the global channel sales team to develop strong partnerships and marketing plans with strategic system integrators and advisories 
  • Collaborate cross-functionally with marketing, legal, procurement, operations, and finance peers in support of executing marketing activities 
  • Capture leads and track progression through opportunity creation; measure impact of marketing investments and activity results 
  • Set up lead follow up tactics with CyberArk Sales Development Representatives 
  • Manage global GSI/advisory budget and incentive funds 
  • Communicate regularly with partners and global channel sales team to keep informed on product updates, marketing initiatives and events, and programs 

Requirements: 

  • Bachelor’s degree required, marketing or business-related degree a plus 
  • 5+ years of combined marketing experience, primarily focused on strategic marketing planning, demand generation, digital marketing and event management preferably in the information or cybersecurity space 
  • 5+ years of experience marketing with global system integrators and advisories 
  • Detailed budget management and reporting expertise 
  • Proficiency with marketing automation and CRM / PRM tools like Marketo and Salesforce.com 
  • Data driven and familiar with marketing metrics and terminology 
  • Excellent oral and written communication a must 
  • Relationships with third-party marketing agencies, e.g., IDG, a plus 
  • Willingness to travel, averaging 20% to 30% of time 

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.  

   

COVID-19 vaccination is a condition of employment at CyberArk, subject to reasonable accommodation where required by law.  

   

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk’s recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk’s property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.