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Marketing Automation Specialist

Cyber Ark

Jan 10

About CyberArk:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArkLinkedIn or Facebook.

 

Job description: 

CyberArk is looking for a passionate Marketing Automation Specialist to join our global team. You’ll have the opportunity to make a big impact. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our demand center team. This is an excellent opportunity to develop your skills in a technology led business and continue delivering best in class experiences that delight our customers.

 

Responsbilities:

  • Work with the Growth Marketing team to build best-in-class performing Marketo programs (Email, Event, Nurture) that create quality demand efficiently, at scale. 
  • Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration
  • Create campaigns to support nurture, scoring, event promotion, and data management
  • Proactively improve nurture strategy and tactics for operational excellence and ROI
  • Plan and perform A/B testing within marketing automation platform to improve results
  • Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
  • Support the Demand Center team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
  • Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders. 
  • Excellent communication and desire to improve processes.

 

Requirements:

  • 3-5+ years of experience in marketing automation or marketing operations
  • Demonstrated experience in marketing automation and inbound/outbound best practices
  • You have deep experience with Marketo (or alternative Marketing Automation tool), CRM (proficient with Salesforce preferred), and related platform integrations (i.e. Drift, 6Sense, On24, BrightTalk, & Outreach)
  • Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
  • Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results
  • Cross-functional team player
  • You are data-driven and a continual learner.
  • Experience in B2B Enterprise SaaS marketing is a plus
  • Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
  • Expert proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and results
  • Excellent independent project management and self-starter skills and experience working in and communicating in a cross-functional matrixed organization.
  • Bachelor’s degree, preferably in marketing, communications, or journalism preferred

 

 

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

 

COVID-19 vaccination is a condition of employment at CyberArk, subject to reasonable accommodation where required by law.

 

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk’s recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk’s property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.