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Account Based Marketing Digital Specialist

Cyber Ark

Apr 25

Open to Remote Work

 

About CyberArk:

CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArkLinkedIn or Facebook.

 

Job Description:

The ABM Digital Specialist is part of CyberArk’s ABM Center of Excellence and reports to the Global ABM Digital Manager. You will be responsible for designing and delivering ABM campaigns that target buying groups within specific target accounts – worldwide. This role is expected to act as project lead for 1 or more ABM campaigns, partnering heavily with the cross-functional team delivering ABM programs: Regional ABM Marketing Managers, Sales, SDRs, Product & Content Marketing, Alliance Partners etc.

 

A strategic thinker with a proven track record of successfully leading, managing and implementing best-in-class integrated campaigns. You will develop an ongoing dialogue with the targeted buying groups through personalized experiences across the buyer journey. You will directly contribute to generating new pipeline for CyberArk, and increasing Customer Lifetime Value.

 

The ideal candidate is a detail-oriented contributor with a passion for data-driven decision-making and experience in developing ABM programs using data analysis, web, email, SEM and paid media to generate and progress engagement.


Responsibilities:

  • Leads end-to-end digital orchestration of ABM campaigns and key activation moments to support the business objectives and strategy, using our ABM tools
  • Develops the campaign architecture and channel mix in coordination with other teams to drive engagement across the buyers journey for specific buying group roles and target accounts
  • Defines the target list of ABM accounts in close collaboration with the marketing operations and regional marketing & sales teams
  • Leads the content strategy by partnering with Product Marketing and Content Marketing teams to develop story arcs, buyer journey aligned content plans and key messaging
  • Partners with Web Team and Product & Content Marketing teams on digital footprint and strategy related to supporting the campaign objectives
  • Develops nurture strategy and framework in collaboration with Marketing Automation Specialists and Regional Marketers as required to support localization
  • Partners closely with SDR and global Sales team to ensure strong marketing and sales alignment
  • Track ABM account engagement metrics to ensure business impact is realized from ABM programs.
      

Requirements:

  • Bachelor’s degree required, marketing or business-related degree a plus
  • 3+ years of Professional B2B marketing experience leading demand generation programs preferably in the tech and/ or information security space
  • 1+years supporting a named or target account model or working within a strategic account team (Experience in Account Based Marketing highly desired)
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
  • Quick starter who is willing to roll up their sleeves and do the work when needed.
  • Proficiency with marketing automation and CRM tools like Marketo and Salesforce.com
  • Experience with ABM tools such as 6sense & People.ai is a plus
  • Data driven and familiar with ABM demand unit waterfall metrics
  • Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development
  • Comfortable working with ambiguity and change. Must be able to work in a fast-paced environment.

 

Performance Indicators:

  • Target account engagement
  • Target account opportunity pipeline creation / acceleration
  • Database growth/accuracy of key contact personas within target accounts
  • Sales’/partners’ utilization of marketing programs and subsequent feedback
  • Response rates to marketing programs within accounts
  • Customer lifetime value increase.

 

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

 

CyberArk may, if required by applicable law, implement a mandatory vaccination policy as a condition of employment, subject to reasonable accommodation where required by law.

 

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk’s recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk’s property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.